Sainsbury’s have just announced they’re swapping brown eggs for white eggs across their range — and calling it a 12.7% carbon footprint reduction. They put it in a press release. They want you to feel good about it.
But here’s what that number doesn’t tell you.
In this video I break down what Sainsbury’s actually did, why the maths doesn’t hold up against their own food waste figures, and why this is a textbook case of net zero theatre — a visible, marginal change designed to create the perception of environmental leadership while the real sources of waste go untouched.
I’m a primary producer. I know what it actually costs to reduce the carbon footprint of animal farming. This isn’t it.
Make a choice based on information — not based on what you might think, have heard, or have seen. (Radmore Farm/YT)